B BHMontejo SEO Consultant
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About me

15 years watching SEO
reinvent itself three times

I'm Ben Hur Montejo. I've been doing SEO since 2010, when keyword density was still a strategy and people argued seriously about exact-match domains. The work has changed completely three times. Most consultants haven't.

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01 · The three eras

The three SEOs I've practiced

I started in 2010, the year Google rolled out Caffeine and the SERPs started to feel different. I've practiced three distinct SEOs since then, each requiring a different mindset:

2010 – 2013

The metrics era

Keyword density, exact-match anchor text, EMD bonus. The SEO that worked then is illegal now. I learned it because I had to, and I unlearned it because Google changed.

2013 – 2022

The intent era

Penguin, Panda, Hummingbird, BERT. Search engines learned to read. The job moved from gaming the algorithm to understanding the user. Most "modern SEO" advice is stuck in this era.

2022 – today

The AI era

Search isn't a list of blue links anymore. It's an AI Overview, a ChatGPT response, a Perplexity citation. The content that ranks on Google and the content cited by LLMs are not the same thing.

I'm not nostalgic about any of these eras. The methodology I use today would have been unrecognizable to the version of me from 2015 — and that's how it should be.

02 · What I actually do

My job in one sentence

I figure out why your site isn't ranking, then I fix the parts that matter and ignore the parts that don't.

Most of my work is diagnosis, not implementation. The implementation is the easy part — the diagnosis is where 90% of consultants fail because they default to running an audit checklist instead of understanding the specific business.

1

First two weeks — I read, I don't recommend

Search Console, GA4, server logs, and CMS. Most consultants jump to recommendations on day one. That's how you end up with generic advice that doesn't fit.

2

End of week 2 — The 12-page priority list

Three things to fix this month, five for next quarter, the rest for later or never. Not an 80-page PDF nobody reads.

3

Months 1–3 — Implementation

With you or with my team. I don't disappear after the audit — that's where most consulting relationships die.

4

Months 3–12 — Iteration

Based on what Search Console actually shows, not on what I assumed in week 2.

03 · Where I've worked

200+ clients across 4 industries

I've worked with companies in fashion e-commerce, B2B SaaS, medical clinics, and digital publishing. Some patterns transfer between industries, most don't. SEO for a dental clinic in Valencia and SEO for a SaaS targeting CFOs in London look completely different.

I'm not naming most clients here because I respect NDAs. The case studies I can talk about are on the case studies page.

Industries I know well

  • Fashion e-commerce — product feed optimization, faceted navigation, internationalization
  • B2B SaaS — programmatic SEO, content pruning, intent-matched content
  • Medical and dental clinics — GBP, local SEO, YMYL compliance, review velocity
  • Digital publishers — E-E-A-T, AI Overviews citation strategy, archive pruning

Industries I avoid

  • Pure affiliate sites — not because I can't, but because the work bores me
  • Sites that need black-hat to compete — gambling spam, illegal pharma. Hard pass.
  • Companies that want guaranteed rankings — see "Things I won't do" below
04 · How I think about SEO

My philosophy in three uncomfortable opinions

Opinion 01

Most SEO advice from 2018–2022 is now actively harmful

Content factories are dead. Schema as a magic ranking factor was always a myth. Topic clusters that ignore user behavior are wasted budget. I see consultants in 2026 still recommending strategies that worked once but stopped working in 2023.

Opinion 02

The best SEO content reads like editorial journalism, not like SEO content

If you can tell something was written for SEO, you've already lost. Real expertise has a voice, takes positions, gets things wrong sometimes. AI-generated content optimized for "helpful" signals all reads the same way — and Google is getting better at detecting it monthly.

Opinion 03

Indexing problems are more common than algorithm problems

I've been called in for "Google penalty" emergencies maybe 50 times in 15 years. About 80% turned out to be indexing problems, not algorithm problems. Most consultants jump to algorithm hypotheses because they're more interesting to talk about.

05 · What you won't get

Things I won't do

I'm explicit about this because most consultants aren't:

✕
Guaranteed rankings

Anyone who promises this is lying. Google has 200+ ranking signals that change weekly.

✕
Lock-in contracts

Monthly retainer, no minimum term. You stay because the work is worth it, not because you signed something in January.

✕
Content factories

I won't help you publish 60 mediocre articles a month. The model died with the March 2024 helpful content update.

✕
Black-hat or grey-hat tactics

No PBNs, no paid links pretending to be editorial. Anything that requires hiding from Google's reviewers will eventually fail.

✕
One-size-fits-all packages

No "Bronze, Silver, Gold" tiers. Every project starts with two weeks of diagnosis, then we agree on scope and price together.

06 · Quick facts

The short version

Based inValencia, Spain — working with clients across Europe and LATAM
LanguagesEnglish, Spanish
In SEO since2010 — 15 years of watching things break and figuring out why
Clients to date200+
Currently testingAI Overviews citation patterns, log file analysis at scale, programmatic SEO with LLMs
Tools I use dailySearch Console, Screaming Frog, Ahrefs, GA4, Looker Studio, ChatGPT
Tools I don't trust"AI SEO writers" that promise to scale content. AI is useful in SEO — this isn't where.

Want to find out if I can actually help your site?

The first call is free, 30 minutes, and I'll tell you straight whether your problem is something I can solve or something you should hire someone else for. About 30% of the calls I take end with me recommending another consultant — that's fine, that's the system working.

Book a call → Or send me an email: hi@bhmontejo.com

I am Ben Hur

Expert SEO Consultant

My key strengths

Customised strategy.
I develop unique SEO strategies tailored to each business, maximising online growth potential.

Measurable results.
Focus on concrete metrics and detailed analysis to demonstrate the real impact of my SEO strategies.

Proven experience.
Over 7 years helping businesses improve their online visibility and increase their organic traffic.

Professional career | About me

Work experience

Certifications | About me

Google Academy
Web Analytics

SEMrush Academy
SEMrush Graduate

HubSpot
HubSpot Inbound Marketing Certification

Google Academy
E-Commerce Course

Google Academy
Personal Productivity in the Digital Age

UNED
Digital Marketing