From brief to Search Console results: audits, strategy and redesigns.
I started in SEO in 2010, back when keyword density still counted as "strategy". The craft has changed completely three times since — and I’m still here, adjusting course each time.
Today I help businesses show up where their people search: on Google, and increasingly, in AI answers. Outside of work, this site is also where I keep what I learn traveling, researching out of curiosity, and testing personal projects.
SEO, digital marketing, AI, travel, and whatever curiosity brings my way.
"He found an indexing issue in two weeks that had been blocking our growth for a year."
"Working with him is like having a senior in-house SEO department: pragmatic, with results every month."
"We show up in AI answers when competitors don’t. He prepped us for this back in 2023, before AI Overviews existed."