15 years of SEO. Most of what worked in 2018 doesn’t work in 2026.

SEO so Google
and AIs find you

I help businesses rank on Google and show up in AI Overviews, ChatGPT, and Perplexity. The work has changed completely in the last three years — and most consultants are still selling the 2019 playbook. I’m not.

Google AI

complete technical SEO audit content strategy for e-commerce local SEO in Valencia SEO for AI Overviews and SGE

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Years of experience

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Projects audited

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Organic traffic generated

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Average client ROI

The four things I actually do

Most SEO consultants sell isolated services. I don’t — technical SEO without content is expensive plumbing, content without technical fundamentals is invisible. Here’s how I work in 2026.

What services do you offer and how do you work?

Four fronts, all connected. I won’t sell you content strategy if your indexing is broken — that’s like buying nice furniture for a house with a leaking roof. Diagnosis first, always.

01 · AUDIT

The audit nobody else writes

Most audits are 80-page PDFs nobody reads. Mine is a 12-page priority list with the 3 things to fix this month, the 5 for next quarter, and the rest for later — or never.

02 · CONTENT

6 great pieces, not 60 mediocre ones

The content factory model is dead. Google killed it in March 2024 with the helpful content update. I help you publish less and rank more — topic clusters built from real search behavior, not from keyword tools.

03 · LOCAL

Local SEO that hasn’t lived in 2018

NAP citations matter less than they used to. Review velocity, Google Posts cadence, and category accuracy matter more. I’ll tell you which of the 200 things to do are actually moving rankings in your market.

04 · AI

Showing up in AI answers

I’ve been testing AI Overviews and ChatGPT visibility since the SGE beta in 2023. The content that ranks in classical search and the content that gets cited by LLMs aren’t the same thing — and the gap will widen.

BH

About

15 years watching SEO reinvent itself three times

I started doing SEO in 2010, when keyword density was a strategy and people argued seriously about exact-match domains. I’ve watched this discipline reinvent itself three times since then: the Penguin/Panda era, the user-intent era, and now the AI era. Most consultants who started before 2015 are still doing 2015 SEO. I don’t.

My take: most advice from 2018–2022 is now actively harmful. Content factories are dead. Schema markup as a magic ranking factor was always a myth. Topic clusters that ignore user behavior are wasted budget. What works in 2026 looks more like editorial journalism than growth hacking — and that’s what I bring to my 200+ clients in fashion e-commerce, B2B SaaS, medical clinics, and digital publishing.

Real success stories

Results measured in Search Console, not in pretty screenshots.

Fashion e-commerce

+312%

organic traffic in 8 months. The fix the previous agency missed for 18 months: their canonical tags were pointing to a staging subdomain. Two days of work, the entire site got reindexed, and they finally started ranking for products they’d been selling for two years.

B2B SaaS

+187%

qualified leads from search. They had 200 blog posts ranking for almost nothing — content from a previous agency that had optimized for volume, not intent. We deleted 140, rewrote 30, left 30 alone. Three months later, traffic doubled and the right traffic this time.

Dental clinic

+450%

appointment requests from Google Maps. The owner thought local SEO was about keyword density on the homepage. It’s about review response time, Google Posts cadence, and category accuracy on the Business Profile. Two changes in week one, results visible by week six.

What my clients say

“Ben found in two weeks an indexing issue that had been blocking our growth for an entire year. Sharp technical chops.”

JL

Javier López

CTO · Mobiliario Norte

“Working with Ben is like having a senior in-house SEO department. Pragmatism, transparency, and measurable results every month.”

CM

Carmen Molina

Marketing Lead · Editorial Atrium

“We show up in ChatGPT answers when our competitors don’t. Ben started preparing us for this in 2023, before AI Overviews were even rolled out in our market. That kind of foresight is what we pay for.”

DS

Daniel Soler

Founder · TalkApp

Frequently asked questions

How long until I see SEO improvements?+

Honest answer: it depends, and most consultants who give you a fixed timeline are lying. On projects without active penalties, I usually see the first signs in Search Console between weeks 4 and 8. Real, consolidated traffic results between month 3 and 6. Anyone promising faster is either doing black-hat or doesn’t understand how Google works.

Do you work with clients outside Spain?+

Yes. I have clients in LATAM and across Europe. Meetings on Google Meet or Zoom, all deliverables via Notion or Google Drive.

Do you guarantee rankings?+

No, and you should fire any consultant who does. Google’s algorithm has 200+ ranking signals that change weekly. What I guarantee is methodology, transparency, and that every recommendation is backed by data you can verify yourself. You’ll get a KPI dashboard reviewed every month — the same one I look at, not a sanitized version.

What do you need to get started?+

Search Console, GA4, and read access to the CMS and ideally the server. The first week I just listen and look — no recommendations until I understand your specific situation. Most consultants jump to recommendations on day one. That’s how you end up with generic advice that doesn’t fit your business.

Do you require contract lock-in?+

No. Monthly retainer with no lock-in. The idea is you stay because it’s worth it, not because you signed something.

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Get my SEO notes every other week

Half opinion, half playbook. The stuff I won’t write on the public blog because it’s too specific or too contrarian.

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Let’s see if I can actually help

30 minutes free. I’ll tell you straight if I’m the right fit — and if I’m not, I’ll point you to someone who is.

Book a call →

SEO consultant and SEO expert services

I have been working in the online world since 2006, from the creation and optimisation of corporate and brand websites, online shops to the creation of a complete SEO strategy. I consider myself an “SEO Consultant” specialised in marketing campaigns, which I personally manage thanks to my more than 10 years of experience in Digital Marketing and Communication. In addition, we have specialists in various fields and I invite you to contact us to discuss your online project.

What do you mean by SEO?

Basically SEO is a series of techniques to improve the visibility of your website or online business.

CLASSIC definition of SEO

SEO (Search Engine Optimization) is by definition, Search Engine Optimization.

Commonly known as positioning, search engine optimisation or web optimisation, it is the technical process by which changes are made to the structure, content and information of a website, with the aim of improving its visibility in the organic results of the different search engines (the SERPs).

PERSONAL definition of SEO

For me, the best way to explain it is as follows: “SEO is all the actions that aim to IMPROVE the VISIBILITY of a WEBSITE”.

My purpose is to help, when you contact me at the first meeting I will ask you some questions related to your company or business.
We have an online business and we want to position ourselves

We have an online business and we want to position ourselves

Let’s improve the performance of your online business.

Do we need an SEO Audit of the website? How do we improve the ROI?

All these doubts are my day to day and I have answers to most of them thanks to my experience in the sector.

Are you thinking about improving or redesigning your website?

We will increase the sales of your online shop, raise the position of your website in Google and have a higher visibility in the search engine king. We will also capture more traffic, get more followers on your social networks and make you more money. We are going to help you.

I invite you to take the leap with experts with more than a decade of experience? Yes? Then you will have an SEO and SEM Consultant at your disposal. Let’s work together to make your online business productive.

SEO consultant analysing data

Ben