Five projects where I can talk about specific numbers because the clients agreed to be quoted. I'm not naming most clients I work with — NDAs are standard — but these five let me show methodology and results without disguising them as anonymous fluff.
Book a free 30-min callNot from third-party tools like Ahrefs or Semrush, which estimate and often exaggerate. Where a client gives permission, I include screenshots.
Not "since launch" or "lifetime" — those numbers are easy to inflate. Every comparison has a named start and end date.
Every project has dead ends. The case studies that hide them are marketing, not case studies. Each one has a "what didn't work" section.
"Traffic increased X%" is meaningful. "Domain authority went from 32 to 51" is sometimes meaningful. "We added 47 backlinks" is rarely meaningful.
A single canonical tag pointing to a staging subdomain had been blocking growth for a year and a half. Two days of dev work fixed it. The previous agency had never opened Search Console's coverage report.
Read full case study → B2B SaaS · Mid-market200 blog posts, most ranking for nothing. We deleted 140, rewrote 30, left 30 alone. Three months later, traffic doubled — and the right traffic this time.
Read full case study → Dental clinic · ValenciaTwo changes in week one: primary category and review response time. Results visible by week six. No content strategy, no link building.
Read full case study → Digital publisher · B2BStarted preparing for AI Overviews in 2023, before public rollout. 47 articles restructured for citation format. Direct competitors: 0% cited.
Read full case study → Multi-vendor marketplace · EU · 6 languages90,000 URLs, only 36,000 indexable. Faceted navigation crawl traps, broken pagination, hreflang chaos. Six months of methodical cleanup with their dev team.
Read full case study →Most of my work I can't share publicly. The reasons, in descending order of frequency:
About 70% of my client work is under NDA. Standard for B2B SaaS, regulated industries, and clients with venture investors who don't want SEO methodology to leak to competitors.
Some clients prefer to keep their SEO operations invisible — usually for competitive reasons. I respect that even without a formal NDA.
I won't name agencies I think do bad work. I'll describe what was wrong, but not who was responsible.
"The dental clinic in [neighborhood] with [specific quirk]" is sometimes too identifying even with names changed.
I don't publish until at least 12 months after a project ends. Premature case studies often get embarrassing when results don't hold. If you want a private reference, I'll arrange a direct client call.
Book the free 30-minute call. We'll discuss your specific situation. About 30% of calls end with me referring you to another consultant who's a better fit — that's fine, that's the system working.
Book a free 30-min call →