Two weeks of diagnosis. You get a written priority list with three things to fix this month, five for next quarter, and the rest categorized as "later" or "never". No filler, no checklist regurgitation.
I've reviewed maybe 200 audits delivered by other consultants and agencies in the last 15 years. The pattern is consistent:
Nobody reads it. Not even the person who paid for it.
Checklist outputs from Screaming Frog that any junior could run.
Everything is equally important. Spoiler: it isn't.
Recommends the same things regardless of your site.
Three months later, the recommendations don't make sense.
"I've been called in for Google penalty emergencies maybe 50 times in 15 years. About 80% turned out to be indexation problems, not algorithm problems."
— Ben Hur MontejoA 60-minute call where I ask questions you've never been asked. About your business model, customers, previous SEO work, competitors, team, tech stack. I don't look at your site yet.
Now I open Search Console, GA4, server logs, CMS, and Screaming Frog. I run automated crawls but I don't trust them — 95% of what they flag doesn't matter. I read the data manually.
I take 200+ potential issues and ruthlessly cut them down. Three things on "fix this month". Five on "next quarter". The rest: "never, this isn't your problem."
A 90-minute walkthrough call. I show you the priority list, explain my reasoning, answer questions live. 12-page document, no follow-up upsell call.
Recorded so I can rewatch while writing the audit.
2–3 audits per month max. Full attention.
What's wrong, why it matters, how to fix it.
Live Q&A. I show my reasoning.
Email me if anything is unclear. No charge.
15–25 min walkthrough for sharing with your team.
The audit identifies what to fix, not who fixes it.
Document is intentionally short.
No "improve page speed" without specific reasoning.
The audit identifies opportunities. Acting is up to you.
When you've implemented, that's a new engagement.
Fixed price quoted after the onboarding call. No surprises.
Any industry, any size. Full technical + content analysis. Includes all deliverables above.
When the issue is clearly technical. 5 days, 8-page document, 60-min walkthrough.
The range depends on site complexity, number of languages/markets, and state of the site.
Two weeks from onboarding call to delivery. I don't take rushed audits — if you need something in 3 days, hire someone else.
Yes, ideally. About 60% of useful insights come from Search Console data. If you can't, I work with GA4 and CMS, but the audit will be less thorough.
Some, but keyword research is a separate exercise. The audit focuses on what's broken, not what's missing.
Yes. Technical-only audits for €1,800 (5 days, 8-page document) when the client already knows the issue is technical.
That happens about 30% of the time. The priority list still focuses on what's actionable — but I'll flag the bigger issues and recommend a strategy.
(1) You implement yourself — ~40%. (2) You hire me — ~35%. (3) You hire someone else with the audit as a brief — ~25%. All three are fine outcomes.
The fix the previous agency missed for 18 months: canonical tags pointing to a staging subdomain.
Read case study →200 blog posts ranking for almost nothing. We deleted 140, rewrote 30, left 30 alone.
Read case study →Six months of technical debt cleanup. The site finally got indexed correctly.
Read case study →If you're not sure whether the audit is the right starting point, book the free 30-minute call first. About 30% of those calls end with me recommending something else — and that's fine.