GEO and LLMO: getting your brand ready for AI answers

GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization) are two names for the same challenge: making sure an AI model can find, understand and cite your content when someone asks about your topic.

The foundation is the same as classic SEO — clear structure, verifiable data, real authority — but new practices are added: quotable content in self-contained fragments, structured data schemas, and consistent presence in the sources models use to train and verify.

This is a practical guide to what I started applying back in 2023, before the term existed, and which today is a standard part of any serious strategy.