Brand guide — BHMontejo

01 — Logo and monogram

The brand in two forms

BHM

Full wordmark — headers, covers, documents

Monogram — favicon, avatar, tight spaces

Usage: always square corners, no shadows, high contrast against the background. Minimum clear space = height of the "B".

02 — Color palette

Light by default, dark as the alternate

Light background

oklch(100% 0 0)

Text on light

oklch(18% 0.006 60)

Accent

#000000

Dark background (alternate)

oklch(16% 0.01 250)

The accent is used sparingly: kickers, active links, the rotating word in the hero. Never as a large background color.

03 — Typography

A serif with character, a sans for body copy

Instrument Serif

Headings, name, tagline. Italic for warmth.

Work Sans

Body copy, navigation, UI. Weights 400 / 500 / 600 / 700.

ScaleHhHhHhHh

04 — Tone of voice

Warm, direct, curious — never corporate

YES

"I started in SEO in 2010, back when keyword density still counted as 'strategy'."

"We are synergistic leaders in world-class web positioning solutions."

Key messages: real experience (15+ years), measurable results, genuine curiosity beyond work.

05 — Iconography and visual style

Line icons, minimal, single stroke

SEO

Marketing

Travel

Social Media

Founder

Blog

General

Photography: natural, lightly edited, no loud filters. Documentary before produced.

06 — Spacing and components

All straight — zero curves

Primary buttonSecondary button

Base grid

8px

07 — Application

Web, social and documents, one voice

Ben Hur

Website — bhmontejo.com

Email signature / social media